As a member of the in-house design team at the Museum of Science, I led the graphic design for this 10,000 sq. ft. interactive exhibit. It was a truly amazing, once-in-a-lifetime experience to create this exhibit with Pixar Animation Studio.
We knew we wanted the Pixar imagery to stand out as the visual focus. So the 3D components were designed to be minimal and recede, and I designed the graphics so the images are as big as possible and bleed to the edge of the frame.
Through testing, we discovered that not many visitors were reading paragraphs of text in our initial mockups, so I came up with the strategy of breaking up the text into bite-sized chunks and overlaying them on top of the images. This way, visitors will be initially drawn to the image, and be able to learn more about it when they get up close.
I developed a color scheme inspired by Pixar films to serve as an organizational indicator—each component has a colored band going up the side showing what section its in.
The team at Pixar was an incredible resource, not just for their content expertise, but for the invaluable design critiques they gave us along the way. It was truly an honor to have my graphic approach, my logo design for the exhibition, and the marketing key art that I designed critiqued by the genius creatives at Pixar. Their feedback helped us take our designs to the next level.
I also got to give John Lasseter, the Chief Creative Officer of Pixar and Disney Animation Studios a personal tour of the exhibit. It was probably the highlight of my professional life!
This exhibit is now traveling around the U.S. for the next 10 years and an international tour is in the works.